The most influential fashion designer of the late 1940s and 1950s, CHRISTIAN DIOR (1905 to 1957) dominated fashion after World war II with the hourglass silhouette of his voluptuous New Look. He also defined a new business model in the post-war fashion industry by establishing Dior as a global brand across a wide range of products.
Dior longed to become an architect but, at his father’s insistence, he enrolled at the prestigious Ecole des Sciences Politiques (nicknamed Sciences Po’) in Paris to take a degree in politics which, or so his parents hoped, would prepare him for a diplomatic career.
All Dior wanted was to work in the arts. In 1928, his father gave him enough money to open an art gallery
The first Christian Dior couture show was scheduled for 12 February 1947. Clothes were still scarce and women wore the sharp-shouldered suits with knee-length skirts that they had cobbled together as makeshift wartime versions of Elsa Schiaparelli’s slinky 1930s silhouette
Dior's first collection were luxurious clothes with soft shoulders, waspy waists and full flowing skirts intended for what he called “flower women”.
Editor of Harper’s Bazaar, the US magazine. “Your dresses have such a new look.”
The New Look was absolutely appropriate for the post-war era. Dior was correct in assuming that people wanted something new after years of war
The New Look was absolutely appropriate for the post-war era. Dior was correct in assuming that people wanted something new after years of war
The official paradigm of post-war womanhood was a capable, caring housewife who created a happy home for her husband and children. Dior’s “flower women” fitted the bill perfectly.
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